Basmati Rice Brands of India

The imprint of a brand is getting bolder in today's consumer world. It is sign of the changing times. Along with increasing consumer awareness and changing preferences, the rice industry is witnessing change. No more is the friendly neighbourhood grocer's word all there is to go by. In a country that produces thousands of varieties of rice, branding has come to play a role in domestic as well as export markets. The brand is the new mantra for success and basmati, also known as the 'king of rice', is in the midst of the action.

Of the total domestic basmati consumption of 3.5 lakh metric tonnes, branded basmati accounts for about 1.25 lakh metric tonnes and has been growing at the rate of 20 percent a year. The Indian branded basmati market is estimated to be worth between Rs. 600-700 crore. Rice producers have picked up the market trend towards preference for branded basmati and have jumped on to the bandwagon so that there are more than 100 regional brands of rice in India. Some famous brands available in India, USA, Canada, U.K., Norway, Denmark, Holand, Sweden, Australia, Kuwait, Saudi Arabia, UAE and many other countries are as follows :

• Lal Qilla
• Double Diamond Brand Basmati Rice
• Hanuman Brand Basmati Rice
• RST Brand Basmati Rice
• Resham brand
• Tilda Basmati rice
• Pari Basmati Rice
• Adora Basmati
• Dawat Basmati
• Kohinoor Basmati
• Blue Label Basmati
• Lal Haveli Basmati
• Doon Basmati
• Annapurna etc.